brandexpert (from his website)

Dubbed the personal branding guru by the media and clients alike, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach, the global leader in personal branding. William engages, motivates and inspires audiences with his unique blend of wit, story telling and humor.

A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder and President of Reach, the global leader in personal branding. One of the most sought-after speakers on personal branding, social media and employee motivation, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. William is an accomplished entrepreneur, author and executive coach, but first and foremost, he's a public speaker.

His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients.

As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and he's been featured in countless publications, including Forbes, Time Magazine, the Wall Street Journal and Entrepreneur. William's book, with coauthor Kirsten Dixson, Career Distinction, is a careers bestseller. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master's Degree in Education.

William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.