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Showing Tag: "branding" (Show all posts)

Jack Trout

Posted by Jeffrey on Wednesday, December 16, 2009,
brandexpert Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades. 

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his co...

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Ryan Rancatore

Posted by Jeffrey on Monday, December 14, 2009, In : People 
ryan rancatore  Ryan Rancatore is a personal branding expert whose philosphy can be summed up with the expression "Be You Share You"

“Always be your true self, and work continuously to make yourself better.  Share your passion, insight, and expertise – putting others first while building your own personal brand in the process.”

Hi
s blog posts are authentic and well thought out - in other words useful.  I think another part of his philosophy that I resonate with is that his deep conviction that pers...
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Nance Rosen

Posted by Jeffrey on Friday, December 4, 2009, In : People 
nance rosen brandexpert (From Nance Rosen's Website)
Nance Rosen, MBA is the managing partner at NAX Partners. She is also on the faculty of the UCLA Business and Management continuing executive education program.

Nance leads the strategic marketing and employee development teams. Her group produces research and analysis on new markets and product portfolio expansion, employee training programs, including communication, sensitivity and satisfaction courses, and produces intellectual property for clients.

She speaks...


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Tom Asacker

Posted by Jeffrey on Thursday, December 3, 2009, In : People 
brandexpert (From Tom's Website)

Author, speaker and provocateur

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class brands including Procter & Gamble, UPS, Hewlett Packard, and G.E. have called on Tom, a renowned speaker and strategic advisor, to shake up their people, fill them with ideas and charge them with inspiration.

Often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little L...


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William Arruda

Posted by Jeffrey on Tuesday, December 1, 2009, In : People 
brandexpert (from his website)

Dubbed the personal branding guru by the media and clients alike, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach, the global leader in personal branding. William engages, motivates and inspires audiences with his unique blend of wit, story telling and humor.

A citizen of the world with bound...


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Rob Frankel

Posted by Jeffrey on Sunday, November 22, 2009, In : People 
Go To Rob Frankel News Page

(From Rob's Press Kit)

Rob Frankel has been called "the best branding expert on the planet," and makes his home on a lavish estate at http://www.robfrankel.com. His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazin...
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Al Ries

Posted by Jeffrey on Thursday, November 19, 2009, In : People 
Al Ries News Page

(from website)

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and his latest War in the Boardroom (2009).

After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in...


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Laura Ries

Posted by Jeffrey on Thursday, November 19, 2009, In : People 
Laura Ries News Page

(from her website)

Laura Ries is a leading marketing strategist, bestselling author and television personality.

Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching t...


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Dan Schawbel

Posted by Jeffrey on Wednesday, November 18, 2009, In : People 

Dan Schawbel News Page

(from his website)

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book.  It also made the New York Times summer reading list for job seekers and was one of three recommended soc...


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David Ogilvy

Posted by Jeffrey on Saturday, November 7, 2009, In : People 
DAVID OGILVY NEWS PAGE

Ogilvy’s advertising mantra followed these four basic principles. * Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director. * Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also institu...
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Tom Peters

Posted by Jeffrey on Friday, November 6, 2009, In : People 
TOM PETERS NEWs PAGE

In Search of Excellence was published in 1982, and became a bestseller, gaining national exposure when a series of television specials based on the book and hosted by Peters appeared on PBS. The primary idea espoused was that of solving business problems with as little business process overhead as possible, and empowering decision-makers at multiple levels of a company. In his more recent books, Peters has encouraged personal responsibility in response to the "New Econom...
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Seth Godin

Posted by Jeffrey on Friday, November 6, 2009, In : People 

SETH GODIN NEWS PAGE

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

According to his biography, Godin's earliest fascination was with a short-wave radio his grandparents bought for him. In an interview with UXPioneers Godin recalls that talking to people without the use of wires felt like "magic."

At 14, Godin took his first steps into ...


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