Posted by Jeffrey on Wednesday, December 16, 2009,
 Instrumental in developing the vital approach to
marketing known as “positioning,” he is responsible for some of the
freshest ideas to be introduced into marketing thinking in the last several
decades.
Jack Trout is president of Trout & Partners, one of the most prestigious
marketing firms with headquarters in Old Greenwich, Connecticut, USA and
offices in 13 countries. Jack Trout manages and supervises a global network
of experts that apply his co... Continue reading ...
Posted by Jeffrey on Monday, December 14, 2009,
In :
People
Ryan Rancatore is a personal branding expert whose philosphy can be summed up with the expression "Be You Share You". “Always be your true self, and work continuously to make yourself better. Share your passion, insight, and expertise – putting others first while building your own personal brand in the process.”
His blog posts are authentic and well thought out - in other words useful. I think another part of his philosophy that I resonate with is that his deep conviction that pers... Continue reading ...
Posted by Jeffrey on Friday, December 4, 2009,
In :
People
(From Nance Rosen's Website)Nance Rosen, MBA is the managing partner at NAX Partners. She is
also on the faculty of the UCLA Business and Management continuing
executive education program.
Nance leads the strategic marketing and employee development teams.
Her group produces research and analysis on new markets and product
portfolio expansion, employee training programs, including
communication, sensitivity and satisfaction courses, and produces
intellectual property for clients.
She speaks... Continue reading ...
Posted by Jeffrey on Thursday, December 3, 2009,
In :
People
(From Tom's Website) Author, speaker and provocateur Tom
Asacker has been teaching and inspiring organizations and entrepreneurs
for over 20 years. World-class brands including Procter & Gamble,
UPS, Hewlett Packard, and G.E. have called on Tom, a renowned speaker
and strategic advisor, to shake up their people, fill them with ideas
and charge them with inspiration. Often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little L... Continue reading ...
Posted by Jeffrey on Tuesday, December 1, 2009,
In :
People
 (from his website) Dubbed the personal branding guru by the media and clients alike, William Arruda
is a sought-after speaker on the topics of branding, career
advancement, social media and employee motivation. Combining his twenty
years' corporate branding experience with his passion for the people,
he founded Reach,
the global leader in personal branding. William engages, motivates and
inspires audiences with his unique blend of wit, story telling and
humor. A citizen of the world with bound... Continue reading ...
Posted by Jeffrey on Sunday, November 22, 2009,
In :
People
Go To Rob Frankel News Page(From Rob's Press Kit) Rob Frankel has been called "the best branding expert on the planet," and makes his home on a lavish estate at http://www.robfrankel.com. His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazin... Continue reading ...
Posted by Jeffrey on Thursday, November 19, 2009,
In :
People
Al Ries News Page(from website) Al is a legendary marketing strategist and the bestselling author
(or co-author) of 11 books on marketing including Positioning,
Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall
of Advertising & the Rise of PR and his latest War in the Boardroom
(2009).
After graduating from DePauw University, Al worked
in the advertising department of General Electric before founding his
own advertising agency in New York City, Ries Cappiello Colwell in... Continue reading ...
Posted by Jeffrey on Thursday, November 19, 2009,
In :
People
 Laura Ries News Page(from her website) Laura Ries is a leading marketing strategist, bestselling author and television personality.
Since
1994, Laura has run Ries & Ries, a consulting firm with her
partner, father and legendary Positioning pioneer Al Ries. Together
they consult with Fortune 500 companies on brand strategy and are the
authors of five books which have been bestsellers around the world.
They have traveled to over 60 countries from Chile to China and India
to Indonesia teaching t... Continue reading ...
Posted by Jeffrey on Wednesday, November 18, 2009,
In :
People
Dan Schawbel News Page (from his website) Dan Schawbel is the
leading personal branding expert for Gen-Y. He is the author of
the bestselling career book,
Me 2.0: Build a Powerful Brand to Achieve Career Success
(Kaplan, April 2009). Me 2.0
made the Amazon top 100 business book bestsellers list when it
came out and was the #1 job hunting book. It also made the
New York Times summer reading list for job seekers and was one
of three recommended soc... Continue reading ...
Posted by Jeffrey on Saturday, November 7, 2009,
In :
People
DAVID OGILVY NEWS PAGE
Ogilvy’s advertising mantra followed these four basic principles.
* Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director.
* Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also institu... Continue reading ...
Posted by Jeffrey on Friday, November 6, 2009,
In :
People
 TOM PETERS NEWs PAGEIn Search of Excellence was published in 1982, and became a bestseller, gaining national exposure when a series of television specials based on the book and hosted by Peters appeared on PBS. The primary idea espoused was that of solving business problems with as little business process overhead as possible, and empowering decision-makers at multiple levels of a company.
In his more recent books, Peters has encouraged personal responsibility in response to the "New Econom... Continue reading ...
Posted by Jeffrey on Friday, November 6, 2009,
In :
People
SETH GODIN NEWS PAGE Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing. According to his biography, Godin's earliest fascination was with a
short-wave radio his grandparents bought for him. In an interview with
UXPioneers Godin recalls that talking to people without the use of
wires felt like "magic."
At 14, Godin took his first steps into ... Continue reading ...
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