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Tom Peters

TOM PETERS NEWs PAGE

In Search of Excellence was published in 1982, and became a bestseller, gaining national exposure when a series of television specials based on the book and hosted by Peters appeared on PBS. The primary idea espoused was that of solving business problems with as little business process overhead as possible, and empowering decision-makers at multiple levels of a company. In his more recent books, Peters has encouraged personal responsibility in response to the "New Economy". Quoting from his book, Talent: Develop It, Sell It, Be It: "The harsh news: This Is Not Optional. The microchip will colonize all rote activities. And we will have to scramble to reinvent ourselves - as we did when we came off the farm and went into the factory, and then as we were ejected from the factory and delivered to the white-collar towers. The exciting news (as I see it anyway): This Is Not Optional. The reinvented you and the reinvented me will have no choice but to scramble and add value in some meaningful way." In the December 2001 issue of Fast Company, Peters was quoted admitting that he had falsified the underlying data for In Search of Excellence. In an odd turn of events, however, he later insisted that this was untrue, and that he was the victim of an "aggressive headline."[1] Peters' latest book is The Little Big Things, scheduled for release in February 2010.[2]

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Seth Godin

November 6, 2009

SETH GODIN NEWS PAGE

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

According to his biography, Godin's earliest fascination was with a short-wave radio his grandparents bought for him. In an interview with UXPioneers Godin recalls that talking to people without the use of wires felt like "magic."

At 14, Godin took his first steps into ...


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