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Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades. 

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies. 

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years. 

With Al Ries he co-authored the industry classic, Positioning: 
The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws 
of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right. Then it was Differentiate or Die – Survival in Our Era of Killer Competition which presented the keys to survival in a killer global economy. This has also become a best seller. 

His latest books are entitled Big Brands Big Trouble and The Genie's Wisdom. They explain why the marketing process is so important for senior management to learn and practice.

(From his website)

GO TO Jack Trout News Page

 Ryan Rancatore is a personal branding expert whose philosphy can be summed up with the expression "Be You Share You". 

“Always be your true self, and work continuously to make yourself better.  Share your passion, insight, and expertise – putting others first while building your own personal brand in the process.”

His blog posts are authentic and well thought out - in other words useful.  I think another part of his philosophy that I resonate with is that his deep conviction that pers...
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(From Nance Rosen's Website)
Nance Rosen, MBA is the managing partner at NAX Partners. She is also on the faculty of the UCLA Business and Management continuing executive education program.

Nance leads the strategic marketing and employee development teams. Her group produces research and analysis on new markets and product portfolio expansion, employee training programs, including communication, sensitivity and satisfaction courses, and produces intellectual property for clients.

She speaks...

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(From Tom's Website)

Author, speaker and provocateur

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class brands including Procter & Gamble, UPS, Hewlett Packard, and G.E. have called on Tom, a renowned speaker and strategic advisor, to shake up their people, fill them with ideas and charge them with inspiration.

Often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little L...

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(from his website)

Dubbed the personal branding guru by the media and clients alike, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach, the global leader in personal branding. William engages, motivates and inspires audiences with his unique blend of wit, story telling and humor.

A citizen of the world with bound...

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Go To Rob Frankel News Page

(From Rob's Press Kit)

Rob Frankel has been called "the best branding expert on the planet," and makes his home on a lavish estate at http://www.robfrankel.com. His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazin...
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Al Ries News Page

(from website)

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and his latest War in the Boardroom (2009).

After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in...

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Laura Ries News Page

(from her website)

Laura Ries is a leading marketing strategist, bestselling author and television personality.

Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching t...

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Dan Schawbel News Page

(from his website)

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book.  It also made the New York Times summer reading list for job seekers and was one of three recommended soc...

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DAVID OGILVY NEWS PAGE

Ogilvy’s advertising mantra followed these four basic principles. * Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director. * Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also institu...
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