Go To Rob Frankel News Page

(From Rob's Press Kit)

Rob Frankel has been called "the best branding expert on the planet," and makes his home on a lavish estate at http://www.robfrankel.com. His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazin...
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Al Ries News Page

(from website)

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and his latest War in the Boardroom (2009).

After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in...

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Laura Ries News Page

(from her website)

Laura Ries is a leading marketing strategist, bestselling author and television personality.

Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching t...

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Dan Schawbel News Page

(from his website)

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book.  It also made the New York Times summer reading list for job seekers and was one of three recommended soc...

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DAVID OGILVY NEWS PAGE

Ogilvy’s advertising mantra followed these four basic principles. * Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director. * Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also institu...
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TOM PETERS NEWs PAGE

In Search of Excellence was published in 1982, and became a bestseller, gaining national exposure when a series of television specials based on the book and hosted by Peters appeared on PBS. The primary idea espoused was that of solving business problems with as little business process overhead as possible, and empowering decision-makers at multiple levels of a company. In his more recent books, Peters has encouraged personal responsibility in response to the "New Econom...
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SETH GODIN NEWS PAGE

Seth Godin (born July 10, 1960) is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

According to his biography, Godin's earliest fascination was with a short-wave radio his grandparents bought for him. In an interview with UXPioneers Godin recalls that talking to people without the use of wires felt like "magic."

At 14, Godin took his first steps into ...

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