people

Jack Trout

Wed, 16 Dec 2009 02:48:35 +0100

Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.

Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in 13 countries. Jack Trout manages and supervises a global network of experts that apply his concepts and develop his methodology around the world. The firm has done work for AT&T, IBM, Burger King, Merrill Lynch, Xerox, Merck, Lotus, Ericsson, Tetra Pak, Repsol, Hewlett-Packard, Procter & Gamble, Southwest Airlines and other Fortune 500 companies.

Jack Trout started his business career in the advertising department of General Electric. From there he went on to become a divisional advertising manager at Uniroyal. Then he joined Al Ries in the advertising agency and marketing strategy firm where they worked together for over twenty-six years.

With Al Ries he co-authored the industry classic, Positioning:
The Battle for Your Mind, which was published in 1980. In 1985 he and Al Ries wrote a second best-selling book entitled Marketing Warfare. Positioning and Marketing Warfare are now published in 14 languages. In 1988 Bottom-Up-Marketing was published. In 1993 their book, The 22 Immutable Laws
of Marketing became the marketing bible. It outlined the basic reasons why marketing programs succeed or fail in the competitive nineties. Jack Trout closed the circle with the sequel to Positioning in 1995. Entitled The New Positioning it takes the world’s No. 1 business strategy to a new level. It became a Business Week best seller and has already been translated into 16 languages. This was followed by The Power of Simplicity – A Management Guide To Cutting Through the Nonsense And Doing Things Right. Then it was Differentiate or Die – Survival in Our Era of Killer Competition which presented the keys to survival in a killer global economy. This has also become a best seller.

His latest books are entitled Big Brands Big Trouble and The Genie's Wisdom. They explain why the marketing process is so important for senior management to learn and practice.

(From his website)

GO TO Jack Trout News Page

Ryan Rancatore

Wed, 16 Dec 2009 02:24:18 +0100

Ryan Rancatore is a personal branding expert whose philosphy can be summed up with the expression "Be You Share You".

“Always be your true self, and work continuously to make yourself better. Share your passion, insight, and expertise – putting others first while building your own personal brand in the process.”

His blog posts are authentic and well thought out - in other words useful. I think another part of his philosophy that I resonate with is that his deep conviction that personal branding is not selfish but is about sharing and helping others using your special skills.

Nance Rosen

Wed, 16 Dec 2009 02:09:54 +0100

(From Nance Rosen's Website)
Nance Rosen, MBA is the managing partner at NAX Partners. She is also on the faculty of the UCLA Business and Management continuing executive education program.

Nance leads the strategic marketing and employee development teams. Her group produces research and analysis on new markets and product portfolio expansion, employee training programs, including communication, sensitivity and satisfaction courses, and produces intellectual property for clients.

She speaks around the world to audiences on business communication, consumer buying behavior, sales, marketing and customer satisfaction. She also facilitates employee satisfaction and sensitivity programs, and coaches managers and entrepreneurs on leading their organizations.

She trains sales representatives, engineers, crew members and others who represent their companies.

Formerly, Nance was a marketing executive at The Coca-Cola Company, president of the Medical Marketing Association, first woman director of marketing in the Fortune 500 technology sector, host of International Business on public radio and NightCap on television, an entrepreneur and a general manager at Bozell Advertising and Public Relations (now Omnicom).

Tom Asacker

Wed, 16 Dec 2009 02:10:26 +0100

(From Tom's Website)

Author, speaker and provocateur

Tom Asacker has been teaching and inspiring organizations and entrepreneurs for over 20 years. World-class brands including Procter & Gamble, UPS, Hewlett Packard, and G.E. have called on Tom, a renowned speaker and strategic advisor, to shake up their people, fill them with ideas and charge them with inspiration.

Often described as a catalyst and non-conformist and acclaimed for his no-nonsense style, Tom Asacker is the author of A Little Less Conversation and A Clear Eye for Branding, groundbreaking books that redefine business for the new, customer-controlled economy. Tom’s first book, Sandbox Wisdom, a heartwarming story about a CEO’s search for meaning and success in the world of business and work, was a business bestseller in the U.S., and was published internationally to rave reviews.

A popular speaker, Tom has lectured on customer relationships, business, branding, and innovation to corporate, association, and university audiences around the world. He is inspiring and entertaining, while at the same time eminently approachable. He writes regularly for both the national and business press and has provided analysis on television and radio broadcasts. As an independent business consultant, he's advised start-up ventures and Fortune 100 companies on marketplace trends and brand development. Here's one of his favorite endorsements, from an attendee at a recent presentation to P&G's North American marketing executives.

Asacker brings a breadth of marketing, management and operational expertise from prior management posts at G.E., as well as from his entrepreneurial experience as co-founder and President of a high-tech medical device company. He is a recipient of the George Land Innovator of the Year Award; he holds medical patents and product design awards; and he is recognized by Inc. Magazine, MIT, and the Young Entrepreneurs' Organization as a past member of their "Birthing of Giants" entrepreneurial executive leadership program.

He holds a degree in Economics from UNH, and lives in the great Northeast.

Tom Asacker News Page

William Arruda

Wed, 16 Dec 2009 02:10:56 +0100

(from his website)

Dubbed the personal branding guru by the media and clients alike, William Arruda is a sought-after speaker on the topics of branding, career advancement, social media and employee motivation. Combining his twenty years' corporate branding experience with his passion for the people, he founded Reach, the global leader in personal branding. William engages, motivates and inspires audiences with his unique blend of wit, story telling and humor.

A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda is the founder and President of Reach, the global leader in personal branding. One of the most sought-after speakers on personal branding, social media and employee motivation, he has delivered hundreds of keynotes to audiences of five to five thousand throughout the Americas, Europe, Asia and Africa. William is an accomplished entrepreneur, author and executive coach, but first and foremost, he's a public speaker.

His client list reads like the pages of Fortune Magazine. Adobe, British Telecom, IBM, JPMorgan, Microsoft, Morgan Stanley and Starwood Hotels are just a few in a long list of clients.

As a thought-leader, William is a spokesperson on personal branding, online identity and career management. He has appeared on BBC TV, the Discovery Channel, Fox News Live and Radio America and he's been featured in countless publications, including Forbes, Time Magazine, the Wall Street Journal and Entrepreneur. William's book, with coauthor Kirsten Dixson, Career Distinction, is a careers bestseller. He is a member of the International Coach Federation and the National Speakers Association. He holds a Master's Degree in Education.

William exudes optimism and a genuine belief in the power of the individual to achieve great things. He not only sees the glass as half full, he sees the potential for it to be overflowing.

WILLIAM ARRUDA NEWS PAGE

Rob Frankel

Sun, 22 Nov 2009 23:29:04 +0100

Go To Rob Frankel News Page

(From Rob's Press Kit)

Rob Frankel has been called "the best branding expert on the planet," and makes his home on a lavish estate at http://www.robfrankel.com. His articles have been translated into six different languages appearing on six different continents. His best-selling book, The Revenge of Brand X,: How to Build A Big Time Brand™ On The Web or Anywhere Else, is required reading at marketing agencies and universities throughout the world. UPSIDE magazine raves, "This man knows branding." And MENSA notes, " Overall this is the most amusing-- and also the most interesting and thought-provoking -- book on marketing. Rob's a branding specialist. Which means he knows how to turn users into evangelists for your brand, on the web or anyplace else. Perhaps the only branding expert whose tactics and strategies show up on the bottom line in real time. Rob's clients include multinational businesses, start-ups and even a nonprofit or two. He does consulting and speaking gigs, mainly to companies who sink zillions of dollars into a website or business and then scratch their heads wondering why it just sits there like a lox. You can find an incomplete list of clients at http://www.RobFrankel.com/clients.html You can reach Rob directly via the Contact Page or toll-free (throughout North America) at 1-888-ROBFRANKEL. To learn how Rob works with clients, simply visit http://www.RobFrankel.com

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Al Ries

Wed, 16 Dec 2009 02:09:14 +0100

Al Ries News Page

(from website)

Al is a legendary marketing strategist and the bestselling author (or co-author) of 11 books on marketing including Positioning, Marketing Warfare, Focus, The 22 Immutable Laws of Branding, The Fall of Advertising & the Rise of PR and his latest War in the Boardroom (2009).

After graduating from DePauw University, Al worked in the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell in 1963. The agency later changed to marketing strategy firm, Trout & Ries.

In 1972, Al co-authored the now infamous three-part series of articles declaring the arrival of the Positioning era in Advertising Age magazine. The concept of positioning revolutionized how people viewed advertising and marketing. Marketing was traditionally thought of as communications, but successful brands are those that find an open hole in the mind and then become the first to fill the hole with their brand name.

Last year, Advertising Age magazine choose the 75 most important ad moments of the last 75 years celebrating the publication’s 75th anniversary. The emergence of positioning came in at number #56. Ad Age commented on how the concept remains just as relevant in today’s environment, “The positioning era doesn’t end. What became a part of the marketing lexicon in the early ‘70’s holds its own in the textbooks of today.”

Al was president of the Association of Industrial Advertisers (now the Business Marketing Association) and the Advertising Club of New York. He was also chairman of the Club’s Andy Awards. In 1989, Sales & Marketing Executives International gave him its “Tops in Marketing” award. In 1999, PR Week magazine named him one of the 100 most influential PR people of the 20th century.

Always one for controversy, Al’s book, The Fall of Advertising & the Rise of PR, has generated enormous interest in the marketing community. The book made both the Business Week and The Wall Street Journal bestseller lists. In addition to being reviewed by these publications, it was also reviewed by USA Today, Harvard Business Review, Boston Globe, Chicago Sun-Times and many other publications.

Al currently writes a monthly marketing column for AdAge.com and appears on the RiesReport.com. Al’s favorite activities include snorkeling, horseback riding and driving with the top down. He resides in Atlanta, Georgia, with his wife, Mary Lou.

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Personal branding, self-branding, self-positioning and all individual branding by whatever name, was first introduced in the 1980 book: "Positioning: The Battle for your Mind", by Al Ries and Jack Trout (Ries & Trout 1981). More specifically in "Chapter 23. Positioning Yourself and Your Career - You can benefit by using positioning strategy to advance your own career. Key principle: Don’t try to do everything yourself. Find a horse to ride".

Laura Ries

Wed, 16 Dec 2009 02:11:39 +0100

Laura Ries News Page

(from her website)

Laura Ries is a leading marketing strategist, bestselling author and television personality.

Since 1994, Laura has run Ries & Ries, a consulting firm with her partner, father and legendary Positioning pioneer Al Ries. Together they consult with Fortune 500 companies on brand strategy and are the authors of five books which have been bestsellers around the world. They have traveled to over 60 countries from Chile to China and India to Indonesia teaching the fundamental principles of marketing.

Laura is a frequent marketing analyst on major news programs from the O'Reilly Factor to Squawk Box. She regularly appears on Fox News, Fox Business, CNBC, CNN, Headline News ABC, CBS, PBS and is frequently quoted in the Wall Street Journal, New York Times, Advertising Age and others.

Laura attended Northwestern University in Evanston, Illinois where she graduated “with highest distinction” from Northwestern's School of Speech in 1993, finishing in the top 2% of her class.

Laura started her career at TBWA Advertising in New York City in account management for brands like Woolite and Evian. But her lifelong dream was realized when she Laura partnered with her father to form Ries & Ries in 1994.

Laura and Al have co-authored five books together: The 22 Immutable Laws of Branding (1998), The 11 Immutable Laws of Internet Branding (2000), The Fall of Advertising & the Rise of PR (2002), The Origin of Brands (2004), and her latest War in the Boardroom (2009).

In 2002, Business 2.0 named Laura a “management guru” and issued trading cards with her picture and statistics on them. In 2008, the Atlanta Business Chronicle named Laura a top 40 under 40. In 2009, the readers of Advertising Age voted Al's book Positioning as the best marketing book of all time with The 22 Immutable Laws of Branding coming in close behind in the number three spot.

In addition to her books, Laura writes a popular branding blog RiesPieces. And appears in marketing reports on RiesReport.com which are also available on iTunes.

In addition to her consulting, speaking and writing, Laura enjoys many activities such as horseback riding, snow skiing and photography. She resides in Roswell, Georgia with her husband, two sons, aging poodle and retired show horse.

Dan Schawbel

Wed, 16 Dec 2009 02:11:07 +0100

Dan Schawbel News Page

(from his website)

Dan Schawbel is the leading personal branding expert for Gen-Y. He is the author of the bestselling career book, Me 2.0: Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009). Me 2.0 made the Amazon top 100 business book bestsellers list when it came out and was the #1 job hunting book. It also made the New York Times summer reading list for job seekers and was one of three recommended social networking books by Shape Magazine.

With over 800,000 results for his name in Google, Fast Company calls Dan a “personal branding force of nature.” Recently, BusinessWeek named Dan as one of twenty people entrepreneurs should follow on twitter, alongside Richard Branson. He is the founder of the Personal Branding Blog®, which was the #1 job blog by Careerbuilder in 2008, is an AdAge top 50 marketing blog and is syndicated by Reuters, Forbes, Fox Business and other major networks. Dan is also the publisher of Personal Branding Magazine®, head judge for the Personal Brand Awards® and director of Personal Branding TV®.

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David Ogilvy

Wed, 16 Dec 2009 02:12:47 +0100

DAVID OGILVY NEWS PAGE

Ogilvy’s advertising mantra followed these four basic principles. * Research: Coming, as he did, from a background in research, he never underestimated its importance in advertising. In fact, in 1952, when he opened his own agency, he billed himself as Research Director. * Professional discipline: "I prefer the discipline of knowledge to the anarchy of ignorance." He codified knowledge into slide and film presentations he called Magic Lanterns. He also instituted several training programs for young advertising professionals. * Creative brilliance: A strong emphasis on the "BIG IDEA." * Results for clients: "In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

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