B  R  A  N  D  I  O  S  O

Showing Tag: "branding" (Show all posts)

Differentiate or Die by Jack Trout

Posted by Jeffrey on Wednesday, December 16, 2009, In : Book 
Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.

Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even ...


Continue reading ...
 

Career Distinction By William Arruda

Posted by Jeffrey on Thursday, December 3, 2009, In : Book 

 

From the Inside Flap

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it wit...


Continue reading ...
 

Me 2.0 By Dan Schawbel

Posted by Jeffrey on Sunday, November 22, 2009, In : Book 
(from dans website)

In a world of changing business practices and uncertain futures, Me 2.0 offers practical and proven advice about personal branding from an authority on the matter. In the first book about personal branding written for the millennial generation by a millennial, Dan Schawbel bridges the gap between the current business climate and the progressive best practices of the future. Covering a variety of topics all crafted to improve oneâ€...


Continue reading ...
 

Re-Imagine! Business Excellence in a Disruptive Age By Tom Peters

Posted by Jeffrey on Thursday, November 19, 2009, In : Book 
After decades with Knopf, influential management guru Peters switches to DK in an effort to "reinvent the business book," and while the results don't quite live up to the hyperbole, the new publisher allows for a looser design strategy that complements the author's increasingly stream-of-consciousness writing. Gray dotted lines lead from the main text to sidebars topped with category-identifying icons, and words' size, color and even typeface refuse to stay stable within a single sentence....

Continue reading ...
 

The Brand You 50 by Tom Peters

Posted by Jeffrey on Friday, November 6, 2009, In : Book 
Technology is changing almost everything. Management guru Tom Peters argues it's also going to change the entire landscape of work. In his set of self-help books for professionals, the Reinventing Work series, he declares that "90-plus percent of white-collar jobs will disappear." Downsizing ain't over, but Peters claims he can help you through it. The employment landscape is going to be full of "free agents," he says, and if these newly "freed" individuals want to succeed, they'll need a ...
Continue reading ...
 
« Back to posts
 

Categories

 
Make a Free Website with Yola.