Posted by Jeffrey on Monday, December 21, 2009,
Chris Brogan is genuine in his interest in building community and constantly generating trust. He delivers fresh content everyday that is useful to building relationships in the community and in business. This book is no different. Chris is one relentless guy and works on being successful everyday. That success thankfully is about connecting and providing value through his speaking engagements, his business and his blog. Just like his brand - expect value in this book. ... Continue reading ...
Posted by Jeffrey on Monday, December 21, 2009,
In :
Book
Seth Godin’s latest book, which features essays by himself and a host of other brilliant minds is available for free. In What Matters Now Each essayist focuses on something that matters to them. Think of this as your New Year’s Resolution in an eBook. Its very easy to read and you can pick topics or authors that appeal to you. This is yet another way Seth Godin continues to build his reputation. Continue reading ...
Posted by Jeffrey on Wednesday, December 16, 2009,
In :
Book
Consumers
today have an endless number of choices among products that are
virtually identical. Short of slashing your prices and wrecking your
margins, differentiating is the only way to gain market share and win.
Since
its original publication, Differentiate or Die has become the bible for
marketers who must find a way to separate their products and brands
from the competition. Meanwhile, competition among similar products and
services has only intensified—making differentiation even ... Continue reading ...
Posted by Jeffrey on Thursday, December 3, 2009,
In :
Book
 
From the Inside Flap
As
a professional, your reputation is your most valuable career asset.
Whether you're climbing the ladder at your current company or seeking a
new job, in today's fast-paced work environment, you must proactively
and continuously position yourself for success. Your credibility,
visibility, personality, and personal style all make up your brand.
Build and nurture your personal brand and you'll make yourself a
must-have, can't-fail professional—and you'll do it wit... Continue reading ...
Posted by Jeffrey on Monday, November 23, 2009,
In :
Book
Posted by Jeffrey on Sunday, November 22, 2009,
In :
Book
(from dans website)
In a world of changing business practices
and uncertain futures, Me 2.0 offers
practical and proven advice about personal branding from an
authority on the matter. In the first book about personal
branding written for the millennial generation by a millennial,
Dan Schawbel bridges the gap between the current business
climate and the progressive best practices of the future.
Covering a variety of topics all crafted to improve oneâ€... Continue reading ...
Posted by Jeffrey on Thursday, November 19, 2009,
In :
Book
After decades with Knopf,
influential management guru Peters switches to DK in an effort to
"reinvent the business book," and while the results don't quite live up
to the hyperbole, the new publisher allows for a looser design strategy
that complements the author's increasingly stream-of-consciousness
writing. Gray dotted lines lead from the main text to sidebars topped
with category-identifying icons, and words' size, color and even
typeface refuse to stay stable within a single sentence....
Posted by Jeffrey on Friday, November 6, 2009,
In :
Book
Technology is changing almost everything. Management guru Tom Peters argues it's also going to change the entire landscape of work. In his set of self-help books for professionals, the Reinventing Work series, he declares that "90-plus percent of white-collar jobs will disappear."
Downsizing ain't over, but Peters claims he can help you through it.
The employment landscape is going to be full of "free agents," he says, and if these newly "freed" individuals want to succeed, they'll need a ... Continue reading ...
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