From the Inside Flap
As
a professional, your reputation is your most valuable career asset.
Whether you're climbing the ladder at your current company or seeking a
new job, in today's fast-paced work environment, you must proactively
and continuously position yourself for success. Your credibility,
visibility, personality, and personal style all make up your brand.
Build and nurture your personal brand and you'll make yourself a
must-have, can't-fail professional—and you'll do it without having to
be someone you're not.
Career Distinction outlines the
proven personal branding process and provides case studies of
successful professionals that will help you not only survive, but
thrive, in today's dynamic and ultracompetitive workplace. You'll learn
to manage your brand with innovative tools that enable you to
differentiate yourself and stand out from your peers.
In this definitive step-by-step guide, career and personal brand management experts Arruda and Dixson show you how to:
Brand yourself for career success
Determine how others perceive you
Develop your unique value proposition
Define your target audience
Tell your brand story
Express yourself clearly and consistently
Build and manage your online identity
Stay on-message and on-brand every day
Increase your "career karma"
The
increasing pace of change in the business world gives you less time
than ever to make your professional mark. Career Distinction
demonstrates how to express who you are and the value you bring to your
organization—branding you as an indispensable, memorable, and unique
professional. Success takes more than just hard work; brand yourself
and watch your career soar.
William Arruda Page
