Chris Brogan is genuine in his interest in building community and constantly generating trust.  He delivers fresh content everyday that is useful to building relationships in the community and in business.  This book is no different.  Chris is one relentless guy and works on being successful everyday.  That success thankfully is about connecting and providing value through his speaking engagements, his business and his blog.  Just like his brand - expect value in this book.
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Seth Godin’s latest book, which features essays by himself and a host of other brilliant minds is available for free. In What Matters Now Each essayist focuses on something that matters to them. Think of this as your New Year’s Resolution in an eBook.  Its very easy to read and you can pick topics or authors that appeal to you.  This is yet another way Seth Godin continues to build his reputation.

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Consumers today have an endless number of choices among products that are virtually identical. Short of slashing your prices and wrecking your margins, differentiating is the only way to gain market share and win.

Since its original publication, Differentiate or Die has become the bible for marketers who must find a way to separate their products and brands from the competition. Meanwhile, competition among similar products and services has only intensified—making differentiation even ...

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From the Inside Flap

As a professional, your reputation is your most valuable career asset. Whether you're climbing the ladder at your current company or seeking a new job, in today's fast-paced work environment, you must proactively and continuously position yourself for success. Your credibility, visibility, personality, and personal style all make up your brand. Build and nurture your personal brand and you'll make yourself a must-have, can't-fail professional—and you'll do it wit...

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